In order to recognize how pr will likely be best managed, i suggest a model of backup, mixed-reason, situational tips in line with the dimensions of (1) activated versus hands-on, and you may (2) self-interest as opposed to public focus. For each aspect might be seen as a good continuum from far more activated/a lot more proactive and a lot more self-interest/alot more public notice unlike sometimes/or. The correspondence of the two proportions leads to four line of tactics: defensive, receptive, cocky, and collective (look for Contour seven.cuatro „The latest Backup Method of Public relations Means”). We’ll discuss for each and every strategic means in more detail in the following the pages.
Reactive Instead of Proactive Dimensions
Probably the a few most frequent terms familiar with explain most recent societal relations work is reactive and you may hands-on. Teams try reactive Pr efforts you to definitely handle existing troubles that want correcting. if they have to handle existing problems that need repairing and are hands-on Pr operate which might be taken to stop or avoid trouble in advance of they establish.